The island of Crete is one of the main tourist destinations in Greece, as it receives the 1/5 of the tourists visiting Greece and the population of the island increases by five times each year. The touristic industry is based on the “sun and sea” product and the majority of the activities is concentrated on the north coast. The proposed touristic investment is planned to be implemented in the north east part of the island, close to Siteia. The wider area presents low touristic development and a small percentage of the population works at the sector. This happens mainly due to the isolation of the area from the island transportation networks and centres. Thus, the wider area presents important environmental and archaeological sites and natural landscapes. The majority of the population declares agriculture as primary occupation.