The 'Turnhoutsebaan' is an important route for both cyclists, cars and public transport from the northern and eastern suburbs of Antwerp to enter the city. Yet the cycling infrastructure is lagging far behind, so far that one in two traffic victims in this key route are cyclists . Considering the increasingly higher number of people choosing to cycle to work and the corresponding mobility plans of both the city of Antwerp and the Flemish government to increase the number of cyclists, citizens demand a safer environment for cyclists on the Turnhoutsebaan. Aside of the usual lobbyists for better cyclist infrastructure, the Belgian Cyclists Union (Fietsersbond), an extra organization was founded to specifically tackle the issues on this road, 'Pak ze aan, de Turnhoutsebaan' which means "Tackle it, the Turnhoutsebaan", in Dutch. The organization first gained publicity through its facebook group and instagram page, further on they organized several public actions. They were founded closely after the Flemish region proclaimed they wouldn't fix the regional road Turnhoutsebaan any time soon . More specifically the organization wants the Flemish region and Antwerp local government to:
1) tackle the problem of loading and unloading whereby many cars and trucks park on the pavement or cycle lane.
2) a remodelling of the road to include more space for pedestrians and cyclists and more frequent and safer crossings to improve the shopping experience.
3) decrease the speed limit to 30 km/h
4) redirect the intercity busses (e.g. Flixbus) who use this road to reach the Astridplein at the end.
The organization has reached attention by organizing public demonstrations like artistically painted car wrecks to draw attention, photoshoots with local citizens on the road, painting a fake cycle lane (although it was contested by the organization that this was their work). Through these actions the organization managed to attract the attention of several public figures like former Mayor of Antwerp, Bob Cools who suggested to turn it into a one-way street  and eventually also Flemish minister of mobility, Lydia Peeters who decided to transform the street into a cycle-street  .. A cycle street entails a maximum speed of 30 and a prohibition for cars to overtake cyclists. This proposal was not welcomed by the Antwerp alderman for mobility, Koen Kennis and the local Police. They claim this is a small measure that will not fix the greater picture and more likely spread the problem outwards. The local Antwerp government planned to give a negative advice for the plans of minister, but failed to reach a compromise. The liberal fraction that is part of the majority, and to whom the minister belongs, was opposed to the negative advice . Ironically this has become a conflict between the conservative party, N-VA, to whom alderman Kennis belongs and the liberals. Yet both parties form the majority of both the city of Antwerp and the Flemish government.